Modelling the relationship between perceived value, customer satisfaction, and customer loyalty in Youth Hostel
Modelling the relationship between perceived
value, customer satisfaction, and customer loyalty in Youth Hostel
With
the popularity of youth hostels, this paper explores the factors affecting
customer satisfaction and loyalty to youth hostels with path modelling. This
study aims at investigating customer perceived value with a multi-dimensional
structure of five dimensions, and then further analyze the relationship among
youth hostel perceived value, youth hotels satisfaction and youth hotels
loyalty. Results indicate that aesthetic, hedonic and location dimensions have
a significant direct positive impact on customer satisfaction, while price and
prestige are not important factors affecting customer satisfaction. Moreover,
customer satisfaction was found that it had a directly relationship with
customer loyalty. The result also suggested that the managers of youth hostels
can manage their hotel according to the five dimensions of perceived value
provided in this paper.Keywords—Youth Hostel;multi dimensions of customer
perceived value; satisfaction with Youth Hostel;loyalty to Youth Hostel
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